Instagram users can now include NFTs in their feed and posts, as well as augmented reality stickers in Stories.
The tech giant announced the integration of Coinbase and Dapper, as well as other third-party wallets such as MetaMask and Trust Wallet, which are required to access and purchase NFT assets.
“To post a digital collectible, all you need to do is connect your digital wallet to Instagram,” Meta said in a statement.
Meta CEO Mark Zuckerberg announced the launch of the new feature in an Instagram post featuring a signed baseball card of himself as a child, which will soon become an NFT, he pointed out.
Meta’s move to the NFT marketplace is seen by some as untimely, but experts believe Instagram may soon start monetizing the new feature by introducing its own marketplace.
The Instagram expansion comes weeks after Meta started testing NFTs with some creators on Facebook. At the time, the company said it would not offer the option to turn collectible digital publications into advertisements at this time.