Facebook has announced the closure of Facebook Live Shopping on October 1st. In a post on the Meta Business help pages, the social network says it is considering removing the feature to focus more on Facebook and Instagram Reels. Facebook Live will continue to work as before, but users will no longer be able to create lists and tag products.
Facebook Live Shopping is over!
Facebook launched Facebook Live Shopping in 2020 to expand its e-commerce initiatives. The tool allowed creators and brands to organize shopping events, create a product label and put links to their web page.
Facebook and Instagram accused of circumventing Apple’s advertising protections?
Today, the company believes that the tool is no longer suited to consumer expectations and announces its closure. ” Starting October 1, 2022, you will no longer be able to host new or scheduled live shopping events on Facebook. You’ll still be able to use Facebook Live to broadcast live events, but you won’t be able to create product playlists or tag products in your Facebook Live videos. “, we read on his blog post.
Priority to Reels
Facebook wants to dig deeper into Reels to follow the trend of short-form videos. It encourages Facebook Live Shopping followers to try out other Live Shopping alternatives like Reel ads on Facebook and Instagram to win new customers. Sellers with online stores can also turn to Instagram Live Shopping to host events, he adds.
By adopting this strategy, the platform seems to be getting closer and closer to the business model of TikTok and its short-format videos that are arousing enthusiasm among young people. Mark Zuckerberg would seek inspiration from the ByteDance social network to redress Facebook’s poor financial results over the long term.